Every era of selling cars built the tool its moment needed. Four of them built software. Not one was built for the moment that now decides the sale.
Memory, brochures and gut feeling. The salesperson knew the car because they had sold it for years, and the buyer trusted the relationship.
Spec sheets, configurators and product training. The salesperson became the expert. The facts existed. The argument did not.
CRM, lead tracking and sales workplaces. The dealership became a measurable operation. It tracks the deal, and it does that job well. Winning the conversation is a different job. This is the era we spent most of our careers building for.
This era was not built by any vendor. Online research, independent reviews, hours of video tests. By the time the buyer walks in, they have an opinion on every car they are considering. The decisive moment moved into the conversation.
Product facts, competitor intelligence, buyer context and expert proof, stacked into one layer. The era doublestack is built for.
Four eras built tools. None of them were built to win the live conversation. That is the missing layer.
A buyer walks in to look at a Volkswagen ID.4. They have done their homework, and they ask:
“Isn’t the boot much bigger in the Tesla Model Y?”
On paper, yes: 822 litres against 543.
But the Model Y’s boot sits behind a high loading edge, under a sloping rear window. The ID.4 opens lower, with a flatter floor. A pushchair is easier to load, and reviewers consistently call the ID.4 the more practical family car.
The salesperson who has that reframe ready wins the deal. The one who does not has two choices: agree with the buyer, or discount the car. Both lose money.
One example, drawn from published reviews. Every model on the market has arguments like it. The job is having them ready.
Before doublestack, we built one of Europe’s leading sales enablement platforms for car dealerships. More than 2,500 dealerships. More than 20,000 users across sales and aftersales. Dealer groups, national sales companies and OEMs use it in their daily commercial operations, and it does that job well to this day.
doublestack is not a replacement for that stack. It is the layer the stack never had. Today’s buyer arrives prepared: models compared, reviews read, opinions formed before they ever meet a salesperson. The moment that decides the sale now sits in the conversation, and no tool on the market was built for that moment. That is the one we build for.
It runs alongside the CRM, the training and the product data the network already uses. Nothing gets replaced. One thing gets added.
2,500+
dealerships
20,000+
users across sales and aftersales
Co-founder & CEO
More than 15 years building software for automotive retail. Co-founded and led one of Europe’s leading sales enablement platforms for car dealerships, used by more than 2,500 dealerships across Europe. Leads commercial, working directly with importers, OEMs and dealer groups.
LinkedIn
Co-founder & CTO
More than a decade building software for automotive retail. Carried the platform that served 2,500+ dealerships and 20,000 users from tech lead to CTO. Leads product and engineering: the ingestion, the scoring and the argument generation behind Drive and Pulse.
LinkedIndoublestack stacks product facts, competitor intelligence, buyer context and expert proof into one clear, market-backed argument, delivered the moment the buyer is ready to decide. We spent years giving sales teams more information. What won the deal was the argument. That is what we build now: Drive for the showroom, Pulse for the brand, one engine behind both.
The same market-validated arguments, seen from two ends of the same sale.
Drive is the argument layer your sales team works in: strengths, reframes and proof for every model you sell, on demand, in the showroom, on the phone and in the follow-up email.
doublestack Drive→Pulse reads the reviews, tests and podcasts as they publish: one score per model against its competitive set, what moved this week, and what to brief the network on next Monday.
doublestack Pulse→doublestack ApS is a European company building European infrastructure for European car sales. Data stays in European data centres. GDPR by design. AI governance built for the EU AI Act. We are early, and we are moving with the urgency the moment demands.
If the gap between what your buyers know and what your salespeople can recall in the moment is starting to show up in your numbers, we would be glad to talk.
