The buyer comes prepared.
Now your salespeople are too.
Argument intelligence for automotive.
doublestack stacks product facts, competitor intelligence and expert proof into the arguments that win the deal in the showroom, and measures the same arguments across the whole market.
Drive sells with the arguments. Pulse measures them across the whole market. One engine behind both.
No salesperson can keep up.
The market is accelerating across Europe: new brands, new models, new trims, and more content for the buyer to consume before they ever walk in.
600+
EV models and trims on sale across Europe, up from around 200 a few years ago.
50+
EV brands competing for the same buyer, up from just over 30 in 2023.
1,000+
Hours of new-model reviews, tests and podcasts a buyer can reach every year.
The buyer comes prepared. Every week of buyer research stacks up another comparison your salespeople haven't prepared for.
One engine. Everything else is a view of it.
doublestack stacks independent reviews, tests and editorial with product facts and buyer context into one scored argument per model, against the competitive set. Drive hands that argument to the salesperson. Pulse measures it across the market.
Every argument is explainable: the claim, the explanation, the dated quotes and the exact numbers behind it. No black box, no unsourced claims.
- 01
Ingest sources
Reviews, YouTube tests, podcasts and editorial, read as they publish.
- 02
Extract claims
Every claim keeps its date and its source.
- 03
Delete the source
We keep the extraction, not the article.
- 04
Generate on demand
The argument is written when someone asks for it, in the voice the situation needs.
Two products. One engine.
The same market-validated arguments, seen from two ends of the same sale.
The buyer is comparing your model with three rivals. Right now.
Drive is the argument layer your sales team works in: strengths, reframes and proof for every model you sell, on demand, in the showroom, on the phone and in the follow-up email.
doublestack Drive→
The media just ranked your model #4 on comfort. Your network doesn’t know yet.
Pulse reads the reviews, tests and podcasts as they publish: one score per model against its competitive set, what moved this week, and what to brief the network on next Monday.
doublestack Pulse→The weekly sales meeting closes the loop.
Nobody adds a ritual. The importer fills a meeting the dealer already holds, and the arguments travel the rest of the way on their own.
01
PulseThe importer
reads the market
What the media says about each model, which rivals it names, and where the showroom sees it differently.
02
PulseDriveTen minutes
on Monday
The sales manager opens both views: what has moved, what we say this week. In the dealer's own sales meeting.
03
DriveThe salesperson
trains on it
On their own models, on the week's appointments and on the buyer types they meet.
04
DriveIn the customer
meeting
The lookup in the room, the key points with sources, and the follow-up mail.
What the network reaches for returns to the importer as the showroom view, ready for the next Monday. Each product stands alone. Pulse works without dealer seats, Drive works without an importer. Together, the loop closes.
Everyone in the chain wins
something different.
One engine, six roles. What the manufacturer needs from it and what the buyer walks out with are not the same thing. The arguments are.
The manufacturer
sees the reception
PulseReads the market through the importer's reports, a quarter late.
- Sees how each market receives the model, week by week
- Gets input to equipment packs from what the press criticises
- Knows where sales support works before the quarter closes
The importer
moves in time
PulseBuilds competitor analyses by hand, and they are stale by the time they land.
- Builds campaigns around what the media actually highlights
- Asks the manufacturer for support when a facelift shifts coverage
- Stops producing and sending competitor analyses
The dealer
sells on argument
DriveDiscount replaces the argument, and every salesperson tells it differently.
- Sells more cars because the whole dealership runs on the same arguments
- Lifts the close rate on deals where the buyer is cross-shopping
- Protects margin instead of buying the deal with discount
The sales manager
briefs in ten minutes
PulseDriveHas to brief the team without the time to follow the market first-hand.
- Knows which arguments matter this week, before the meeting
- Ten minutes on Monday instead of an evening of preparation
- Sees which arguments the team uses and which they skip
The salesperson
keeps up
DriveHas to know 600+ models and faces buyers who know the numbers better.
- Saves hours of reading tests and watching video reviews
- Has the answer ready, however deep the buyer digs
- Wins more of the deals where the buyer is cross-shopping
The buyer
gets real advice
DriveExpects guidance, but rarely gets more than a walkaround.
- Talks to someone who can answer, not guess
- Gets the differences explained, headline and detail
- Leaves with arguments and sources that hold up at the next dealer
Each product stands alone. Pulse works without dealer seats, Drive works without an importer. The further the chain runs on the same arguments, the more each end gets back.
Goodbye guessing.
Stack proof on top of every objection.
Get a demo and see doublestack on the models you sell.